Aperol Spritz: the traditional Italian aperitif cocktail.
It calls for three parts Prosecco, two parts Aperol, and one part soda; a simple yet unique recipe that's full of flavour. A feel-good summer drink, it is undoubtedly the most widespread and commonly drunk aperitif in Italy.
The Challenge: introduce the Aperol Spritz to urban cities in North America.
It happens out of the blue. You're walking along, in your own world. And then all of a sudden, it's in front of you. When you see and taste an Aperol Spritz for the first time, its attractive colours, fresh fruity taste, and refreshing bubbles fills you with joy. It surprises you in a way that can only be described as love. You wonder why it isn't in your life already.
ADC Portfolio Night All-Stars Week: Gold
Copywriter: Cara Lau
Art Directors: Nika Gujejiani, Robyn Yip
Illustrator: Sajid Wajid Shaikh
Print: from one city to another.
The Aperol Spritz is entering into our world, our culture, and our hashtags for the first time. It's a moment that inspires fresh experiences, it's the beginning of a new story. Knowing that it's imported from Italy, a place dense with history and culture, you feel like you're on a daycation. Drinking it makes you want to find an excuse to order another, preferably on a patio because "When in Rome,". Seeing it arrive, fizzing with bubbles and glowing in the sunlight, you really feel like it's Love at First Spritz.
Instagram: an offline / online experience in NYC.
During the summer months, Aperol will host a concert every Saturday featuring a popular Indie artist. For example, Modest Mouse, Mumford and Sons, Florence and the Machine, Passion Pit, and Childish Gambino.
It will be held at trendy locations in New York City, such as up-and-coming bars, hot brunch spots, and pop-up restaurants. To gain access to the concert, the Aperol Instagram profile will post an image of the location without geo-tagging it. Users will be encouraged to find the location based on their knowledge and social media skills.
The artists will also be encouraged to tweet, post, and share the event to their followers, thus generating online awareness. These will be intimate events where you get to party with your favourite Indie artist and you never know, you might also experience love at first sight.
Tinder: hacking the system.
For the one you're serious about, it's a button that communicates you genuinely want to date them. You've experienced "love at first sight" and there's no room for misinterpretation or any hint of creepiness. Once you click on the Aperol Spritz button, you will be unable to continue swiping right or left until you receive a reply back. If they reply back with interest, Aperol will sponsor two Aperol Spritzers for the date. It's love at first spritz.