EQ Bank
Creative Director: Nerissa Magsisi | Art Director: Yana Vorontsov
Canada’s Challenger Bank
Rethinking a bank account is what it’s all about. Konrad Group and EQ Bank’s marketing team came together to relaunch the website, create new brand assets, and establish a fresh new voice for the next generation of banking.
Introducing a New Look and Feel, and a Mascot
EQ Bank needed to shed its unapproachable corporate vibe and commit to a brighter, more youthful one. When all was said and done, not only did the messaging become more ambitious and aspirational, an illustrated mascot also found its way into many areas of the site, bringing joy and relatability with it.
