Entry for National Advertising Challenge 2017

Art Director: Becky Rabchuk / Copywriter: Cara Lau / Graphic Designer: Shajil Chirayath

How are we going to say it?

Smarties packaging is unlike any other. we used those elements to create a social video around its core brand value: being super fun and super not serious. Because life’s betterer when it’s colourfuler.

What do we want to say?

Smarties is all about fun. especially when it involves brighter colours and non-artificial ingredients. it makes us feel happy. and reminds us of childhood. When we used to say funner.

Where are we going to say it?

Smarties consumers spend a lot of time on social. so that’s where we’ll go. (@smarties_ca)