VAYNERMEDIA

The Brief

CHASE

Chase wanted small business stories. I gave them main characters.

What do a suit shop and a bike club have in common? Not much—except needing better banking, and a story worth telling. We highlighted real NYC businesses—and snuck in a few Swift-inspired riffs along the way.

VAYNERMEDIA

More Human

CHASE

We weren’t reinventing banking. But we were trying to make people care.
The more I wrote, the more it felt like small business wasn’t just a category—it was a tone.

It was about writing in a way that felt earned. Personal. Like someone who gets what it’s like to start small.