Name, logo, tone, launch. All in a day’s (two years’) work. This was a full-scale rebrand for something very small-scale.
HIVE INC.
The Brief
LITTLE CANADA
They came to us with a tiny world and a giant name. We gave them a rebrand that was punchy, playful, and actually made sense on a billboard.
Two years of tone-of-voice, campaign lines, signage, scripts, OOH, and helping partner brands figure out how to advertise inside a miniature model of Niagara Falls. As you do.
HIVE INC.
Making big feelings fit in small spaces.
LITTLE CANADA
Tone matters even more when everything else is tiny. The challenge wasn’t just writing signs or ads—it was finding the balance. Between play and pride. Between “Canada the cliché” and “Canada the destination.”
If you write it right, watching a tiny zamboni drive across downtown Toronto is genuinely emotional. And yes, we really filmed a miniature parade on Yonge Street.
