RSR

Unseen Sunscreen Pitch

SUPERGOOP!

Greasy. Sticky. Melts right into your eyes. Wearing sunscreen can make people feel like they’re being punished for doing the responsible thing.

We pitched two ways to change that. Both built around a simple truth: once people try Supergoop!’s Unscreen Sunscreen, they won’t want to let it go.

RSR

Idea 1: The World’s Most Stolen Sunscreen

SUPERGOOP!

If we could, we’d gift everyone their own Unseen Sunscreen. Until then, we’ve become the most stolen thing in skincare. And given a few people a bad rap for “forgetting” to give it back.

So now, we’re having fun throwing shade at every boyfriend, sister, and whoever else “borrowed” it.

RSR

Idea 2: Everybody Hates Sunscreen

SUPERGOOP!

Our mission isn’t to remind people to wear sunscreen. We already did that. It’s to remind them why it sucked in the first place. And let them know we fixed it.

We’re taking over at scale. Across the skies, the streets, your feed, your group chat. Everywhere you look, we’ll be there. People deserve better sunscreen. Why would we be quiet about it?

What if…

Supergoop! invites you to call it quits with sunscreen that sucks and upgrade to Unseen Sunscreen.

Let’s empower the public to act on the hate with pop-ups that let people trade in bad sunscreen and leave it behind for good.

It’s time to dump the thing that’s been holding you back. We made something better.