Good with a blank page. Even better when the brief gets weird.
SEE CARA’S RESUME ↓
RSR | SIA PARTNERS
New York, NY
ASSOCIATE CREATIVE DIRECTOR (COPY)
June 2025 – Present
New York, NY
WHAT I DO
Lead concept and copy across paid, organic, digital, and DTC for Health Answers by Pfizer. Shape dense health topics into ideas that stay simple without becoming simplistic.
WHAT'S GONE LIVE SO FAR
A Modern Tool for Timeless Questions, a campaign that reworked centuries-old art to answer current health questions. A New Year push built around Your Health Is a Really Big Deal, Actually.
HOW I WORK
Write thoughtfully. Edit thoroughly.
VAYNERMEDIA
New York, NY
SENIOR COPYWRITER
March – November 2024
New York, NY
AS A CREATIVE LEAD ON CHASE SMALL BUSINESS BANKING
Made finance feel more human across digital, CRM, and paid social. Turned credit card briefs into conversations worth having.
WHAT I DID
“No one reads anymore” came up a lot. So I wrote lines that kept people from bailing halfway through.
WHAT WENT LIVE
A mini ballerina named Sage telling us how awesome it was that her dance teacher (and studio owner) created a space where she could express herself.
MUSTACHE | EDELMAN
New York, NY
SENIOR COPYWRITER
Nov 2021 – July 2023
New York, NY
CLIENTS WHO TRUSTED ME WITH THE MIC
Amazon, Google, Netflix (Love Is Blind), HBO Max (Hacks), Hulu, Grammarly, Lowe's, Instacart, El Pollo Loco, MAC Cosmetics, Vice, Macy's, Under Armour, Blue Bottle, and more.
WHAT I DID
I pitched ideas that got a laugh, a nod, or at least a raised eyebrow. Then reworked them when the brief changed. (It always changed.)
WHAT WENT LIVE
Remember skipping Grammarly ads every time you wanted to watch a YouTube video? Yeah, those.
WHY & SEE
Toronto | New York
SENIOR COPYWRITER (FREELANCE)
March 2020 – Present
Toronto | New York
INDUSTRIES I'VE WORKED WITH
Luxury. Lifestyle. Fast food. Fast cars. Finance. From Vice to Mejuri to Labatt to Kobo, I crafted words for brands with nothing in common but me.
WHAT I DID
Manifestos and microsites. Slides and subject lines. Post copy and post-production feedback. Just tell me where you need me.
WHAT WENT LIVE
A TikTok seen across Canada of a honey ham saying ham ham ham like a Pokémon. Voiceover Artist: Me.
HIVE INC.
Toronto, ON
COPYWRITER
April 2018 – March 2020
Toronto, ON
CREATIVE WINS
I renamed a miniature world, launched mini Cokes, gave a bank a manifesto, and refreshed Jack Daniel’s—no smoky metaphors or Southern drawls required. I even rebranded the agency. Was it a lot? Yeah. The good kind.
WHAT I DID
I killed darlings. Camped in edit bays. Saved more than a few spots in post. Wrote copy that went beyond just “writing copy.”
WHAT WENT LIVE
A New York Fashion Week x Canada Goose event showing Inuit parkas and stories. Calling it Fabric of the North was hard won. And knowing the name honoured its roots made it worth every round of revisions.
IN 2014:
Awarded: Portfolio Night All-Star (Montréal)
Won: Portfolio Night Gold (New York)
Graduated: OCAD University